What is Fokus? Know About Fokus Brand by Triggered Insaan & Fukra Insaan

Fokus Hydration is a beverage brand co-founded by popular Indian YouTubers Fukra Insaan (Abhishek Malhan) and Triggered Insaan (Nischay Malhan). Known for their engaging content, both influencers have captivated millions of fans on social media, and now they are set to revolutionize the way people stay hydrated with a line of delicious hydration drinks. Designed to offer a refreshing and health-conscious hydration solution, Fokus Hydration combines natural ingredients with essential nutrients to cater to the modern consumer’s needs.

Table of Contents

What is Fokus? The Vision Behind the Brand

Fokus is more than just a beverage brand; it is built on the idea of providing clean and functional hydration. Fukra Insaan and Triggered Insaan collaborated with digital entrepreneurs Mayank Mishra and Ankit Madaan to bring this vision to life. The goal of Fokus is to offer drinks that not only quench thirst but also promote a healthier lifestyle. Fokus (Let’s Focus) was officially launched in February 2025, marking a significant entry into the functional beverage industry.

Official Fokus Brand Sources:

Website: FOKUS (Let’s Focus)
Instagram: @letsfokus

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A post shared by ABHISHEK MALHAN (@fukra_insaan)

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A post shared by FOKUS (@letsfokus)

Fokus Kiwi Lemon (Best Selling Product) – Product Overview

One of the flagship products, Fokus Hydration – Kiwi Lemon, is a unique blend that stands out in the beverage market. This drink is crafted to provide not only a delightful taste but also functional benefits. During its launch, Fokus Kiwi Lemon quickly gained popularity and even went out of stock due to high demand. It has since become the best-selling drink among the available options.

Key Ingredients of Fokus Kiwi Lemon

Coconut Water (22%) – Aids in effective hydration with natural electrolytes.
Vitamin D3 – Supports bone health and boosts the immune system.
Taurine – Enhances energy metabolism and athletic performance.
Ginseng Extract – Improves energy levels and cognitive function.
Ginkgo Biloba Extract – Supports mental clarity and focus.
Creatine – Helps increase muscle mass and improve strength.
Glutamine – Supports muscle recovery and immune function.
L-Carnitine L-Tartrate (LCLT) – Plays a role in energy production by transporting fatty acids into the mitochondria.
5-HTP – A serotonin precursor that may help improve mood and reduce anxiety.
Inositol – A carbohydrate that influences insulin action and may have mental health benefits.
Sucralose – A zero-calorie sweetener providing sweetness without added calories.

These ingredients are meticulously selected to offer a balance of hydration, energy, and mental clarity. The inclusion of natural extracts and essential nutrients makes Fokus Hydration a functional beverage suitable for various occasions.

Fokus Kiwi Lemon vs. String Energy Drink (Comparison)

Fokus Kiwi Lemon Drink and Red Bull Energy Drink serve different purposes – one is a hydration drink, while the other is an energy drink. Let’s break down their comparison:

Nutrient	Fokus Drink (per 100ml)	Red Bull (per 100ml)
Energy	5.88 Kcal	~45 Kcal
Carbohydrate	1.47g	~11g
Total Sugar	0.49g	~10.7g (Added Sugar)
Added Sugar	0g	10.7g
Protein	0g	0.3g
Fat	0g	0g
Sodium	84mg	40mg
Potassium	61mg	~3mg
Calcium	14.8mg	~2mg
Magnesium	0.52g	~1mg
Vitamin B2	0.2mg (32% RDA)	0.09mg (6.4% RDA)
Vitamin B3	2.4mg (53.3% RDA)	8.5mg (50% RDA)
Vitamin B6	0.4mg (66.6% RDA)	2mg (142% RDA)
Vitamin B12	0.2µg (36.3% RDA)	0.002µg
Caffeine	0mg	32mg
Taurine	0mg	1000mg

Key Differences: Fokus drink vs. Red Bull drink, which one is better?

Calories & Sugar:

Fokus drink is low in calories (5.88 kcal per 100ml), while Red Bull has ~45 kcal per 100ml.
Fokus drink has no added sugar, whereas Red Bull has ~10.7g of added sugar per 100ml.

Electrolytes & Minerals:

Fokus drink contains higher amounts of sodium, potassium, calcium, and magnesium, which help in hydration and muscle function.
Red Bull has minimal electrolytes.

Vitamins:

Both contain B vitamins, but Red Bull has higher Vitamin B3 (Niacin) and B6, which help in energy metabolism.
Fokus provides Vitamin D3, which Red Bull does not have.

Caffeine & Taurine:

Fokus drink has NO caffeine or taurine, making it a non-stimulant drink.
Red Bull contains 32mg caffeine per 100ml and 1000mg taurine, which provide an energy boost but can lead to a crash later.

Final Verdict:

Fokus Drink is a healthier, non-caffeinated, and sugar-free option, better suited for hydration and daily vitamin intake.
Red Bull is an energy drink with caffeine and sugar, providing a short-term boost in energy and alertness but may cause crashes later.

Which one is better depends on your goal:

For hydration & vitamins → Fokus Drink
For an instant energy boost → Red Bull Energy Drink

Focus Drink Flavors

Focus Hydration offers a variety of delicious flavors to suit different taste preferences. Here are three exciting flavors available:

Kiwi Lemon – A refreshing blend of tangy kiwi and tart lemon, packed with hydration benefits and essential vitamins. This flavor is perfect for those looking for a twist of citrus in their hydration routine.
Mango Pineapple – A tropical blend of sweet mango and juicy pineapple, providing a delicious and invigorating drinking experience. This flavor is ideal for those who enjoy fruity, exotic flavors.
Strawberry Watermelon – A delightful blend of sweet strawberries and refreshing watermelon, providing a smooth and hydrating taste. This flavor is great for those who prefer a lightly sweet and refreshing drink.

Fokus Drink Pricing and Availability

Fokus Hydration is available for purchase in packs of three bottles per flavor. The pricing is as follows:

3-pack of a single flavor: ₹450 (₹150 per bottle)
Combo pack (1 bottle of each flavor): ₹450

Currently, you cannot purchase a single bottle separately. If you wish to buy a single flavor, you must buy a 3-pack for ₹450. If you prefer variety, you can opt for the combo pack, which includes one bottle of each flavor for the same price.

How Fokus Drinks is Different From Regular Sports Drinks

Unlike typical sports drinks, Fokus Hydration is formulated with a clean ingredient profile, natural coconut water, and added functional benefits. Most sports drinks rely heavily on sugar and artificial additives, whereas Fokus provides essential vitamins and hydration without excess sugar. This makes it a healthier alternative for daily hydration.

Upcoming Flavors and Developments

As of December 2024, Fokus Hydration is expanding its flavor lineup. New and exciting flavors are set to launch in 2025, aiming to cater to diverse taste preferences and further enhance the brand’s market presence. This expansion reflects the brand’s commitment to innovation and meeting consumer demands.

Availability and Purchasing

Fokus Hydration products are available for purchase through their official website. The brand offers various pack sizes, including single-flavor packs and combined packs, providing flexibility for consumers. Free shipping is available on orders above Rs.1000, with an estimated delivery time of 10-15 working days. Currently, the brand accepts prepaid orders only.

Customer Reviews and Market Response

Since its launch, Fokus Hydration has received a positive response from customers, especially fans of Fukra Insaan and Triggered Insaan. Many appreciate the brand’s effort in offering a unique hydration drink with health-conscious ingredients. While some feedback suggests improvements in flavor variety, overall reception has been highly encouraging.

Is It Good to Drink?

✔ Pros:

Sugar-free and low-calorie
Electrolytes help with hydration
Contains essential vitamins
No caffeine or artificial stimulants

✖ Cons:

Lacks protein or substantial nutrients for workout recovery
May have artificial flavors (not listed in the visible ingredients)

If you’re looking for a light, sugar-free hydration drink with vitamins and electrolytes, Fokus is a good choice. However, for post-workout recovery or energy boosts, other options may be more suitable.

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Conclusion

Fokus Hydration Drinks, with its Strawberry Watermelon, Mango Pineapple, Kiwi Lemon and upcoming flavors, presents a compelling option for those seeking a refreshing and health-oriented beverage. The collaboration between Fukra Insaan and Triggered Insaan brings a unique blend of entertainment and wellness to the market, appealing to a broad audience. As the brand continues to innovate and expand, consumers can look forward to more exciting developments in the near future.

FAQs

Is Fokus an energy drink?

No, Fokus Drink is not an energy drink. It is a hydration drink designed to replenish electrolytes and vitamins without caffeine or artificial stimulants.

What flavors are available in Fokus drinks?

Currently, Fokus drinks come in three flavors:
1. Kiwi Lemon
2. Mango Pineapple
3. Strawberry Watermelon

What are the key ingredients in Fokus drinks?

• Coconut Water (22%) – Natural hydration and electrolytes.
• Vitamin D3 – Helps with Vitamin D deficiency.
• No Added Sugar – A healthier alternative to sugary drinks.

What makes Fokus Drinks different from other drinks?

• No added sugar, making it a healthier choice.
• 22% coconut water, providing natural hydration.
• Vitamin D3-enriched, tackling India’s Vitamin D deficiency.
• Eco-friendly – The bottle is 100% recyclable.

What is the price of Fokus Drink?

Fokus drinks is available in packs of three bottles per flavor. The pricing structure is as follows:
• Single flavor 3-pack: ₹450 (₹150 per bottle)
• Combo pack (1 bottle of each flavor): ₹450

Where can I buy Fokus Drink?

Fokus drinks is available on its official website: www.fokus.shop. It may also be available on other online platforms in the future.

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