YouTube adds a new Features “New to You” for the Viewers, what’s it?

YouTube’s new feature “New to You” here you will get to know about it. What is this and what’s the benefit of it? and how this feature helps the viewers for a better YouTube experience.

Table of Contents

What is YouTube’s “New to You” Feature?

YouTube’s New to You feature will be a new experience for the viewers. This feature helps views to discover new creators and content that will be completely new to them and help them explore beyond the typical video recommendation. In this section, you will see a set of new video recommendations that you have never seen before. This will help you to find better content and creator on the YouTube platform.

Why is YouTube giving you this “New to You” Feature?

Now YouTube will help viewers to explore something new. YouTube got a lot of messages from the viewers that their home feed filled with the same flavor of video recommendation after day to day uses so that’s why YouTube designed and envisioned a feature that would help viewers to explore outside their typical recommendations while staying personalized to that viewer’s particular interests.

There is two new feature that will launch one is called new to you on refresh (for mobile) and the other is called new to you prompt (for desktop).

How does the New to You feature works?

This feature you will get to see on YouTube mobile app, you just need to open the YouTube app and on the home feed, you will get to see a new colorful and animating “New to You” option (see image). When you tap on it, it will show a set of recommendations that you have not seen before. Just scroll and explore and you will get to see lots of new content here.

In new to you prompt, this will show you only on the desktop version of YouTube (see image) and it is the same as the mobile version of it. This New to you prompt option you will see when you scroll down a little bit in your browser on the youtube platform.
In this section, you can explore a new flavor of videos and creators as per your interest.

How this feature helps the Creators to find new viewers?

Maybe you will think that it is like Explore feature on the YouTube platform so what is the difference between “Explore” and the “New to You” feature?

Well, Explore helps viewers on YouTube to discover content in specific verticals like gaming, or beauty and fashion, Music, Trending, Films, Learning, Sports, etc. but content that is not necessarily personalized to them. It does not take their specific interests into account but “New to You” is unique in that it is personalized to the viewers.

These New to You Feature will help viewers discover creators that they have not met yet and for creators to reach new audiences who will love their content.